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One may ask themselves how GREAT DESIGN of a HIGH PERFORMANCE BUSINESS Website can affect all aspects of your business. Today, if a person doesn’t have Internet Presentation of their business, it’s equally to have no business at all. You can have absolutely THE BEST products and IMPECABLE service, but they won’t have the same impact just like that.
One of the main reasons why new businesses fail in the very beginning is that they have NO ONLINE PRESENCE in THE WORLD bound to Internet. Having no website will result in situation where no one will know about your products nor services. Even if you start with the simple business website, having few pages only,could sometimes do miracles for your company. Home page, page about the company or its products and services, contact page with basic information like contact form, phone, email address or a map, so that people can locate you easily, plus social media buttons and of course nice LOGO DESIGN, may be all it takes for the proper start. Later you can add more pages elaborating your services or online shop if you’re selling physical or digital products, which we highly recommend. Having content embellished with nice photos and equally great texts will complete the picture.
Usually we advice our clients to start BLOG section on their business websites. Why, you ask yourselves? Because when writing blog posts about interesting topics related to your business, embedded with great photos and videos will make your blog posts even more interesting to visit and read. Creating this intimate relationship with your clients will result in better SELLER-BUYER connection and will increase your SALES significantly. So, you see, writing blog does require an effort from your end, but in the end it will pay off for sure. Of course, if you are not accustom to writing anything, and you still want your blog to be really good and attractive to readers, you can always rely on a professional help. Nowadays, there are also AI solutions for writing anything, including blog posts, but that is a subject for another time. So, it should not have to be about sit and write only one blog post, but to offer continuously meaningful content to your audience.
For every great web designer it is a huge responsibility to create a business website for a person or a company that launches their business for the first time. And we always advice our clients what are the next steps that should be taken in terms of achieving better productivity, efficiency and sales, in the end. You should always think about RETURN ON INVESTMENT.
When you have a website, it is natural to think about right positioning on a Google and other search engines. There are USUALLY three paths to take. First is SEO ( Search Engine Optimization), a set of measures that will help your website to be on a first or a second page when browsing. The second is advertising and the third is writing giga viral article which is the most difficult path to take and maintain on a long run. We shall talk about these some other time.
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- Omogućićete svojim posetiocima prijatan ugođaj dok pretražuju Vaš sajt, tražeći informaciju ili proizvod, zato što je Vaš sajt pametno osmišljen i izveden
- Imaćete manji odliv posetilaca u prvom kontaktu sa Vašim sajtom, bilo da dolaze iz pretrage ili kroz neki vid oglašavanja
- Izgledaćete mnogo primamljivije budućim klijentima ili pretplatnicima ukoliko Vaš sajt izgleda dobro. Samim tim povećavate sebi šansu da zadržite klijenta ili pretplatnika
- Pretraživaći će Vas pogurati napred u pretragama korisnika ukoliko Vaš sajt deluje kao dobro osmišljen i dizaniran
- Dobar sajt čini dobar content, tako da pored fokusa na izgled, obratite pažnju i na tekst koji pripremate za stranice ili kao opis proizvoda. Ako imate dobar kontent, to će Vas dodatno pogurati kod pretraživača, zato što Google i ostali pretraživači favorizuju dobar kontent u odnosu na pojam pretrage
- Slike su takođe jako bitan faktor koji utiče na krajnji izgled sajta, njegove proizvode ili usluge, stoga obratite pađžnju na selekciju fotografija koje ćete koristi u izradi Vašeg sajta, jer to pravi razliku u odnosu na konkurenciju
- Kada ste novi u poslu krucijalno je da u startu napravite dobar sajt, jer će Vam to uštedeti novac koji biste morali da potrošite na redizajn u nekom skorije vremenu kada biste shvatili da postojeći nije dovoljno dobar
- Dobar sajt će Vam povećati sigurnost i samopouzdanje u sopstvene usluge ili proizvode koje nudite, znajući da imate dobar alat koji će Vam unaprediti poslovanje
- Ljudi će Vas vise preopručivati svojim prijateljima i kolegama ukoliko je Vaš sajt prilagođen korisnicima i poseduje sve potrebne informacije
- Dobar sajt predstavlja razliku uzmeđu uspešne i neuspešne marketing kampanje. To vam je isto kao kada imate fizički proizvod koji nema odgovarajuće pakovanje, morate imati dobar sajt da biste prodavali svoje proizvode ili usluge
Razmislite o svemu gore navedenom dok planirate izradu sajta, i načinite korak dalje u svim pravcima kako bi Vaš sajt bio onakav kakav zaslužujete. Dobar sajt je zalog za budućnost, i svakako prvi dobar korak u razvijanju sopstvenog biznisa.
Ukoliko Vam je potrebna pomoć pri realizaciji vašeg sajta, stojim Vam na raspolaganju. Kontaktirajte nas da bismo popričali o vašem projektu.[:]